NYSERDA Direct Mail Campaign

The New York State Energy Research & Development Authority (NYSERDA) found it a challenge to reach rural communities with its message about its New York Energy Smart program, and energy saving appliances. We developed a direct mail campaign that linked people with local appliance stores that offered these products. We enticed them to visit these retailers by offering a chance to win an ENERGY STAR qualified clothes washer, refrigerator or ceiling fan, as well as educated them about ways to save energy at home.

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