Materials for Choose Sensibly Program

The New York School Nutrition Association had set itself (and us) quite the challenge — get middle school students to make better snack choices.

First, we developed a strong brand identity and graphic look for the program that kids would respond to. Next, we created a variety of promotional materials that would fit-in at school cafeterias – hanging mobiles, posters, vending machine stickers and floor decals. We knew we’d need repeated exposure to our messages – right there where the kids were experiencing the temptation to make the not-so-sensible choices.

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