[col32]Studies show that kids who eat breakfast do better in school, score higher on tests, and are less likely to be absent. But getting kids to buy in is another matter. That’s the challenge we took on for the Child Nutrition Program Administration of the NYS Education Department back in 2002. We created the Think Breakfast! initiative from scratch–and it has gone on to become a multi-media, award-winning statewide campaign. Materials for the program include: posters, brochures, classroom educational activities, fun student hand-outs, and a rap video.
Our k-5 classroom-based program continues to get high marks from educators across the state. Year after year, in our surveys, teachers tell us the kids really respond to our materials, and that the Think Breakfast! message is hitting home. Response has been tremendous; more than 35% of New York State schools participate in the initiative. [/col32]