This was a case where the client had recently merged, and needed a complete overhaul. So we pretty much started from scratch. We gave them a logo redesign and a new website incorporating their team colors. We wanted to convey a more professional look, more suitable for their target audience. If you guessed this website’s primary audience is moms looking for leagues and camps for their kids, go to the head of the class.
(Scroll down to see “Before.”)