Think Breakfast website

Think Breakfast! Website

We created the Think Breakfast! initiative from scratch–and it has gone on to become a multi-media, award-winning statewide campaign.

The web component has to serve three audiences: Teachers who are registering for the program, kids who want to play our games, and parents who are looking for helpful tips.

We needed to structure the site to not only be visually appealing to all three audiences—that’s quite an age spread!—but to also be easy and intuitive to navigate.